swg Growth File · prepared 30 September 2026
Prepared forHonitreatzWellness Café · 35 King Perekule Street, GRA, Port Harcourt

Your Power Lunch reveal reached 996 people. A creator's post about it reached 6,552.

We spent time on your Instagram page, compared your own videos with the creator posts about you, and read the questions in your comments. This file shows what we found, where your page is leaving orders on the table, and what we would do about it.

25.1Kfollowers on @honitreatz
~1,000typical views on your own recent Reels (about 4% of followers)
6,943views on the best creator video about you
4,112posts. You already show up every day.

What's already working

Consistency, a loved product and people who talk about you.

You never go quiet

Over 4,000 posts and several a week. Most brands we audit struggle to post at all. You don't.

Creators love you

@womeninportharcourt, @the_funmeeey, @kehmmie_o and others post about you on their own. Their comments are full of "Honitreatz doesn't disappoint".

A clear, well-built offer

The Power Lunch is exactly the kind of simple, named offer that sells: one price, one bundle, one reason to order today.

An organised profile

Price List, Menu, FAQ, Results and Reviews highlights. New visitors can find answers, which is rarer than it should be.

Where orders are leaking

Three leaks we found on your page

Leak 1

Your own videos reach about 4% of your followers.

We looked at your last 22 Reels on your own page. The typical one got around 1,000 views, with a 25,100-follower audience. Your Power Lunch reveal, the biggest launch of the month, got 996. The teaser before it asked people to guess in the comments and got no comments at all.

The same Power Lunch offer, posted by @womeninportharcourt, reached 6,552. A creator's day-in-the-life with your food reached 4,643. Your audience responds to people and stories. Your own feed mostly shows products and captions.

Same brand, different reach

Views, September 2026

Creator: "Which have you tried?"6,943
Creator: Power Lunch offer6,552
Creator: day in the life4,643
You: Power Lunch reveal996
You: typical Reel~1,000
You: Power Lunch teaser819
Posted by a creatorPosted by @honitreatz
The fixPut people at the centre of your own feed: customers, staff and the founder, on camera, talking. Keep the creator partnerships, and turn the best of them into a repeatable format on your own page instead of one-off posts.
Leak 2

Your bio sells detox. Your feed sells lunch.

Your profile name leads with "Detox plans in Port Harcourt", and your bio promises weight loss, gut health and skin glow. But in the 36 most recent posts we read, not one showed a cleanse plan result, a weight-loss story or a before-and-after. Detox plans are often a wellness café's highest-value product, and they're the one your feed never talks about.

The fixGive the cleanse plan its own weekly slot: day-by-day client diaries, "what I ate on day 3", results with permission. January is the biggest detox month of the year, and the content that sells it needs to start in November.
Leak 3

Buying questions are going unanswered.

Your coconut water Reel was one of your best this month at 6,736 views. Under it, people asked about shelf life, delivery to Abuja, and whether it's pure coconut water. None of those questions had a reply when we checked. The best introduction to your founder we found was also on someone else's page: the @womeninportharcourt spotlight on Nancy Ideozu.

The fixReply to every buying question within the day, with the answer and the order line. Turn the most common questions into short founder-led videos, so Nancy becomes the face people trust with their health.

What reach is worth to you

Just 10 extra Power Lunch orders a week…

₦700K
10 orders × ₦17,500 × 4 weeks, before cleanse plans, parfaits or repeat customers. An illustration, not a forecast, but it's why reach matters.

The glow-up

What your grid could say at a glance

Your food already looks good. Here's the same page with more faces, more results and a clear reason to order.

Today@honitreatz
Detox plans in port harcourt | Salad | Juices | Greek yoghurt
Weight loss • Gut health • Skin glow
35 King Perekule street, Port Harcourt
location flyer
power lunch
power lunch
parfait
mini box
product shot
yoghurt
lunch teaser
product shot

Bright and consistent, but mostly products. It's hard to see who's behind the food or what it does for people.

With SWG@honitreatz
Honitreatz · Wellness Café, Port Harcourt
Detox plans, fresh salads & juices that actually fill you up
Power Lunch ₦17,500 · Delivery across PH
Order in one tap ↓
PinnedMeet Nancy, the founder
Pinned7-day cleanse: real results
PinnedPower Lunch: how to order
DiaryDay 3 on the cleanse plan
OfficeWe fed a whole team at 1pm
You askedCoconut water: shelf life?
Customer"I stopped skipping lunch"
MythSalad won't fill you up?
Behind6am in the Honitreatz kitchen

Every tile has a person, a result or an answer to a real question.

On the house

Three videos you could film this week

Each one plays to what is already working for you: people, results and busy-day convenience.

Founder story

"I started Honitreatz because eating healthy in Port Harcourt was either boring or impossible to find."

  1. Nancy on camera, in the café, 30 seconds.
  2. Cut to the kitchen at opening time.
  3. End on: "Come and see us at King Perekule, or order on WhatsApp."

Your founder spotlight on another page did more for trust than any product shot.

Cleanse plan

"What 7 days on our cleanse plan actually looks like, from someone who just finished it."

  1. A real client (with consent) shows day 1, day 3, day 7.
  2. What she ate, how she felt, what changed.
  3. End on: "Detox plans are in our Price List highlight."

Your bio leads with detox, and this is the proof your feed is missing.

Offices

"We delivered lunch to a whole office. Here's what their 3pm looked like."

  1. Film a team Power Lunch delivery.
  2. Quick reactions from staff at their desks.
  3. End on: "Want this for your team? DM us 'OFFICE'."

You already supply company health weeks. This turns one order into a whole team's.

Your Q4 at a glance

December indulgence, January detox. Both start now.

The last quarter is when Port Harcourt eats the most and then wants to reset. Here's how the next three months could build towards both.

October · People

Put faces on the brand

  • Founder series with Nancy
  • Power Lunch "office of the week"
  • Same-day replies to every buying question

November · Proof

Show the results

  • Cleanse plan diaries and results
  • Creator collab as a monthly series
  • "Pre-December reset" plan push

December · Sell ahead

Gifts now, detox next

  • Mini Box as the healthy Christmas gift
  • Corporate end-of-year orders
  • Pre-sell January detox plans before the rush

Our recommendation

Our Content Creation Package: a content bank for Honitreatz

You don't need more posts. You already post often. You need content that reaches beyond 4% of your followers. We plan, script and film a month of people-led content in one session, so your team keeps posting at the same pace with far stronger videos.

  • Content direction built around founder, customer and results stories
  • Scripting for every video, written to your audience's real questions
  • 20 content pieces from one filming session: 15 short-form videos and 5 designs
  • A full content bank ready to post, so your calendar is covered for weeks
  • Room to grow into full management when you want the page off your plate entirely

Next step

Let's talk for 15 minutes about your Q4.

We'll walk you through this file, answer your questions and show you exactly what your first content bank would look like. No pressure, no hard sell.

Book a 15-minute call →
Socials With Goody · Social media marketing agency, Port Harcourt Figures observed on Instagram, 30 September 2026